Website Content and SEO Evaluation
Once you understand, everything else will fall into place
Ensure the Best Customer Experience
User Experience (UX) is everything these days and needs to be at the forefront of everything you create within your website, your business message and your future plans.
If you don’t adopt this philosophy, then you could be putting your online presence at a disadvantage.
However, by making a few subtle changes you can ensure that visitors to your website are getting the best experience possible which leads to customers spending more money, builds trust and you’ll get talked about….. in a good way!
What Makes a Good Customer Experience?
- Exceeds expectations
According to Google
“Personalisation should connect online to real life, leveraging digital to make the day-to-day easier”
Read more about it here.
What’s covered in an SEO Audit of your Website
- Structure Audit
- Keyword Research and Placement
- Link Check
- Error Check
- Targeting Analysis
- Speed Analysis
- Performance Check
- Ideas and Strategy
More In Depth Subjects
- Clarify Audience – understanding the three types of target audience, their needs and how to persuade them to take action
- Customer Personas – gaining deeper insight into who your customers are makes future plans easier.
- Customer Satisfaction
- Plan for long term SEO and build on areas that will rank for longer periods of time.
A Little Fact You Should Know
When it comes to making purchase decisions, how important is customer experience in choosing between options? In the UK 65% say it is.
Read the full article here.