Outsource or in House? How Accountants Can Have Their Content Marketing Cake and Eat it

Your working life is jam-packed – meetings, clients, the actual accountancy work.  So much so that the important task of driving your business forward isn’t always as high up on your to-do list, as you would want.

You know that content marketing is good for your business.   Keeping your news and blogs filled with fresh content which can filter through to your social media, can make all the difference.  Unfortunately, you have other priorities.

Writing good content takes time, time that you just don’t have.  But what if there was a way to stay on top of your content marketing by outsourcing the bulk of the work whilst retaining control over your business message. Does that sound good?


making time for content marketing



A whopping 72% of businesses who changed accountants did so because their accountant did not offer a pro-active client service. 

How Outsourcing Your Content Marketing Can Help You?


Of course getting someone in to do the work for you is going to save you time.  But how are they going to understand and solve the problems that you have, as well as those of your clients?  If you choose the right freelance marketer you can have all the benefits of outsourcing without losing control of what your firm stands for and your ability to win new clients.  Here are 5 reasons to think about:-

1. Content marketing isn’t a core function of most accountancy firms.

Don’t get me wrong, they’re great in their specialised field but not so familiar with the latest content marketing trends and new technologies.

2. Effective content creation requires an increasing amount of skills.

In the past, it was possible to accomplish all goals in-house.  However, today a cocktail of SEO, landing page design, website analytics and email automation is needed, in addition to creative words.

3. Outsourced content marketing for accountants is less expensive.

There’s no need to hire or train new employees – you just pay for what you need, when you need it. From blog posts and articles to more complicated strategies including guides and automated emails, outsourcing can be an effective solution.  If you choose the right content marketer, they will have experience of what it takes to get the results you need.

4. Planning for the future.

A content marketer can put long-term plans in place so you have time to focus your energy on helping your clients.

5. Content marketing is a very trackable resource.

Gone are the days of the phrase ‘50% of our marketing works, we just don’t know which 50%’.  Monitoring and reports come as standard, so you can see exactly what works and what doesn’t.  You’ll get so much more of an insight into the wants and needs of your customers.


Overcoming the Risks of Outsourcing 


There are bound to be elements of outsourcing that companies worry about, but there are simple solutions to help your accountancy firm get the best from outsourcing your content strategies.

Control over your online presence

When you employ the services of an outsider to your firm, you can still retain your business brand and individual voice.  Regular meetings and input into content can really help to solve any problems and create a strong personality for your business.

In-house employees and outsourced roles work together

Existing in-house marketers can feel threatened when new people are involved in content marketing solutions.  By clearly defining roles from the outset, in-house work can blend seamlessly with the outsourcing company.


creating content for accountants

Adjust to off-site members of the team

Sometimes a company can find it more challenging when part of their team is based off-site.  How can the role integrate with employees who are working in an office?  By regular contact using visual aids such as Skype or zoom.  Also, regular meetings can be arranged where key people within the company can talk about what they want to achieve.


Why Is Outsourcing Going to Be the Choice for Your Accountancy Firm?

Outsourcing your content marketing means you can focus on what you do best, safe in the knowledge that your firm is not being left behind in the ever-changing world of content marketing.

Whether you’re looking to fulfill short-term needs or want a more long-term plan, content marketing is here to stay and can make a difference in the day to day challenges faced by all accountancy firms.


Do You Want to Know More?

We’d love to talk to you about how a content creation strategy could be just what your accountancy firm needs to help you gain and retain key clients.  Do get in touch with us.

If you’re not ready to talk, then take a look at what we do and how you can get started on your content creation journey.


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