On arriving in the picture postcard village of Champery this winter, I couldn’t believe my eyes. It was as if the fairy godmother of hip and trendy ski resorts had sprinkled some of her magic over the village. Thus transforming it into a modern, forward thinking destination with year round appeal.
It has retained the beauty of an old Swiss village whilst firmly focusing its sights on the future of tourism. Add to this, the mere 3 minute cable car ride to the 650km Portes du Soleil ski area and it becomes a dream location in every way.
What has brought about Champery’s metamorphosis?I think it is down to the people of Champery. The business owners who believe in their village and have the nerve and foresight to invest heavily in its future. The people who work tirelessly within those businesses in order to create great venues and stimulate sales. Then the rest of us can enjoy the rejuvenation and revel in the rebirth of a very special place.
I have had the good fortune to regularly visit Champery over the years. As a village, Champery has never been afraid of advancement. However, it would seem that this year, there have been several dramatic changes.
As someone watching from outside the snowdome enigma that surrounds every ski resort, it feels like I am witnessing the start of something big. It’s as if everyone is working together as a team, to create something really outstanding that will be of great benefit for years to come.
What recent changes will you see in Champery?
For a start we have not only one new luxury hotel but two. Hotel Le White at the entrance to the village sets the high standard of what to expect from Champery – quality, charm and sophistication. Then the second luxury accommodation addition to the village, is the revamped Hotel National Resort and Spa in the centre. The National has been completely redesigned to create a luxurious boutique hotel with spa and pool, which is modern, elegant and welcoming.
|Spa and outdoor pool at Hotel National in Champery
You don’t have to walk too far to see the next change in the form of Ziggy’s. This is a bar and a music and comedy venue. It has a minimalist yet warm vibe – embraced by all ages, which is a major achievement in itself.
What’s next? Well you can’t have a ski village without an Italian restaurant so benvenuti to Alta 1874. There is always a warm welcome to await you in this stylish and friendly pizzeria and wine bar, serving quality Italian food with a contemporary twist.
The team spirit of Champery
I told you everyone was working together as a team and I don’t just mean the new ventures. All the businesses seem to be giving 110% to ensure that Champery is lighting up the map of ski resorts.
The shops, hotels, bars and restaurants are all doing their best to offer everyone as much choice as possible with special offers and events highlighting their individuality. The tourist board should also be congratulated, on pulling together everything that is happening in Champery and promoting all its activities and events. There is a rainbow of experiences available in the village now.
Champery is blazing a trail amongst the snow capped mountain villages. It goes to show that smaller resorts can still have big and bold plans. As I stand outside in the snow, waiting for the ski bus, I can’t help but be excited, proud and privileged to be spending time in such a beautiful village with a sparkling future.
Well done Champery!
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Image credits: Champery Tourism, Hotel Le White, Hotel National and Alta 1874